Did You Know?
Natural search engine results drive the most site traffic — 61% of online adults find websites this way.
This is perhaps because natural search results are among the most trusted information resources;
57% of consumers between the ages of 12 and 17 and 39% of adult ages 18-plus say they trust search engine results. In fact, more consumers trust natural search results than TV, company email updates, and social network profiles.
(Source: Forrester Research)